Lee Kee Chong
Game Designer
IGG - Game Designer
Nov 2022 - Present · 1 yr 5 mos
Merge x Fiesta - Apps on Google Play
Team:
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Involved in meetings with stakeholders to identify and prioritize goals and tasks
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Collaborate with designers, engineers, and artists to implement new mechanics and features
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Create GDDs to establish a common ground for target features
Overall Game Experience:
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Enhance reward feedback and clarity
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Create little victory loops
Events:
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Reference and create alternative progression track travel events
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Streamline and refine events mechanics
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Specify analytics requirements, and review and rebalance configurations
Analytics:
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Develop analytics requirements for the entire game
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Extract and consolidate data into readable and comprehensible results
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Evaluate results from each market test and convert them into actionable goals
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Scrutinize each test, discard irrelevant data, and incorporate essential tracking points to adjust for the next milestone
Tower Defense:
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Simplify gameplay mechanics
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Balance progression
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Gameplay: improve feedback, polish and clarity
Programming:
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Implement minor mechanics to enhance gameplay depth
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Implement core loop polish to improve overall player experience
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Incorporate feedback and enhance clarity for a more seamless gaming experience



Redeye Studios - Lead Game Designer
Jun 2018 - Nov 2022 · 4 yrs 6 mos
Overall:
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Lead Game Designer from POC to Soft Launch
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Design all aspects of the game, from core mechanics to core loops
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Balance gameplay and meta
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Conduct competitor research, analyzing high-level features to low-level comparative analysis
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Communicate requirements and priorities with publishers, designers, artists, and programmers
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Create design documents (both high-level and detailed)
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Project manage and prioritize high-level features and low-level tasks
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Contribute to programming core mechanics sensitive features
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Assist with programming when manpower is needed during tight timelines
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Conduct diligent playtesting, noting down bugs and features for game improvement
Unannounced Zeptolab Mobile MOBA Title:
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Successfully iterate through milestones, improving relevant data from CPI to Retention to Monetization
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Design multiple options targeting specific results at each milestone
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Discuss and decide with relevant stakeholders
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Pivot creatively on core gameplay
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Conduct critical analysis on gameplay and UX improvements
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Select multiple data points (analytics) where gameplay and UI are concerned and adjust according to data
Jump Dash Hero:
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Collaborate closely with Happy Elements (publisher) on gameplay features and project schedule priority
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Launch several releases targeting different KPIs
Skillz Games:
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Launched 3 games based on the Skillz platform
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Achieved decent KPI and had 1 that was relatively successful
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Conducted competitor research on casino games and Skillz games
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Developed several game designs before selecting the 3 based on workload and impact
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Communicated with Skillz publisher on marketing details and future games
Disney Epic Quest:
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Gameplay programming
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Implemented scalable tools for artists and designers
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Designed heroes and enemies skill components
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Visual feedback systems
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Camera and control systems
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Basic autoplay system for gameplay balance
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Integrated AI components
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UI and transitions
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Polish gameplay






Salad Toss
Salad toss is a game made in 2 weekends by 5 bored friends who came out with 1 word each "Endless elastic salad onion confetti"
Play as a flexible chicken chef and toss different yummy ingredients to customer and get rewarded handsomely. Beware of impatient customers who complains to the food police to bring your reputation down. Learn and grow from a dish washer to a master chef and gain more and more customers (even dragons!)
Role: Design Lead, Gameplay Programmer, look-for-sound guy
Developed using Unity3D Using C#
pq
pq takes the simple concept of symmetry and transforms it into a short and challenging game designed to bring out the spatial intelligence (or lack thereof) in you.
Spooqs fly across the Netherworld on the topside of the screen, immune and invulnerable. The player can only destroy them through the Peaceful World on the bottom side of the screen. But there's a problem: Spooqs cannot be seen in the Peaceful World. Instead, players have to rely on symmetry to determine the location of Spooqs in the Peaceful World.
Can you save the boy before it's too late?
Role: Design Lead, Gameplay Programmer, look-for-sound guy
Developed using Unity3D Using C#

Battle of the Sports
Enter the Battle Of The Sports! From a team of sports fanatic and hardcore gamer comes a turn based strategy mobile collectible card game where two teams of powerful athletes battle against each other at real world location, starring your favourite athletes from all over South East Asia.
Collect and upgrade dozens of cards featuring famous SEA athletes with individual physical attributes and functionally unique abilities. Design your personalised team composition that suits your playstyle and strategise against other players alongside with their powerfully assembled team.
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Complete the adventure around South East Asia
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Gain mighty athletes and add them to your arsenal and form different complementary team composition
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Collect essence to upgrade and promote athletes
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Duel players from around the world and seize their trophies
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Form a club to share athletes and discuss formidable strategies
Role: Design Lead
Developed using Unity3D Using C#
Dragon Runner
Dragon runner is a 2D mobile runner color matching game where players collect gems in order to use various exciting skills to smash different interesting enemies.
Role: Design Lead, Gameplay Programmer
Developed using Unity3D Using C#

Jubies Strategic Color Match (App Store/ Google Playstore)
Jubies Strategic Color Match is a turn base puzzle game where you put Jubies of different colors into strategic locations to get the most adored home!
Jubies of the same colors can be merged together to form different shapes and be more adored. Jubies of the same shapes can be merged into different colors that gives unique attribute like cuteness overload rate and bonding time.
So it's up to you to strategize where to put the Jubies optimally and make the most adored home!
Role: Solo Indie Developer
Developed using Unity3D Using C#

Jubies Strategic Color Match (App Store/ Google Playstore)
Jubies Color Tap match is a 2D Casual puzzle action game where you tap on the minions to stop them from invading our precious earth! Use your quick reaction skills to tap on Jubies of the matching colors and gain combo to beat your friends at the high score and ultimately join the elite fleet of Jubies GamerCorp.
Role: Solo Indie Developer
Developed using Unity3D Using C#

Geommies
GEOMMIES! is a top-down casual action game where you manage the adorable little geommies from overpopulating their world.
Role: Design Lead, UI Programmer
Developed using self made engine using c++

Fat Boy Mint
Fat Boy Mint is a reaction-based 2D platformer. You play as Mint, a fat boy living in a fantasy world of delicious food. Your objective is to reach the end of level, keeping away from yucky vegetables and consuming the yummy deserts. Feast on the goodies as you seek out the legendary Cupcake Prince!
Role: Design Lead, Gameplay Programmer
Developed using self made engine using c++

Cari
Cari is a augmented reality mobile game. In the world of Cari, you search for coins and voucher materials near different nexus located at the shopping mall in order to exchange for real life vouchers like fries or ice cream!
Role: Design Lead, Project Planner
Developed using Unity C#